Where to Place Google Analytics on Squarespace: A Step-by-Step Guide

To properly integrate Google Analytics on your Squarespace site, you’ll need to add your Google tag to the code of each page on your site. Here’s how you can do it:

1. In your Google Analytics account, locate your tracking code. This can be found under the Admin tab, under the Tracking Info section, and then Tracking Code.

2. Copy the entire tracking code.

3. In your Squarespace account, go to the Home Menu and click on Settings.

4. Next, click on Advanced and then click on Code Injection.

5. Paste your Google Analytics tracking code in the Header section.

6. Click Save and your Squarespace site is now connected to Google Analytics!

It’s important to note that it may take up to 24 hours to start seeing data in Google Analytics after connecting your site. So be patient and start exploring the various reports and insights available in your Google Analytics account.

Tips:
1. Access the “Code Injection” feature in Squarespace to add your Google Analytics tracking code.
2. Place the tracking code in the “Header” section for the most accurate and comprehensive tracking of your website traffic.
3. Squarespace also offers a “Advanced” Analytics plan that integrates with Google Analytics, allowing you to access data and insights directly from your Squarespace account.
4. To make sure your Google Analytics is properly set up, test your tracking code using Google Tag Assistant Chrome Extension.
5. Continuously monitor your website traffic through Google Analytics to identify areas of improvement and optimize your website for success.

Introduction: Understanding the importance of Google Analytics for Squarespace websites

Having a website or online presence is a great way to grow your business, and if you’re using Squarespace, you’ve already taken a step in the right direction. But having a website is not enough, you need to know how it’s performing in order to make informed decisions about your business’s growth. That’s where Google Analytics comes in. It’s a powerful and free tool that can provide insights into how your website is performing, where your visitors are coming from and more. In this article, we’ll explore how to add Google Analytics to your Squarespace website and get the most out of its features.

Finding and generating the Google tag for your Squarespace website

Before we can add Google Analytics to Squarespace, we need to find and generate the Google tag. Follow these steps to do so:

1. Log in to your Google Analytics account and click on the “Admin” button in the bottom left corner.

2. Select the “Tracking info” option under the “Property” column, and click on “Tracking code.”

3. You should now see a tracking code that begins with “