How do you do organic SEO? Tips and strategies for boosting website traffic
Here are some more details on these key steps for doing organic SEO:
- Review your current ranking on Google
- Define a keyword list
- Optimise pages for personas first, search engines second
- High-quality copy is always the winner
- Design the cornerstone pages
- Make sure that your page titles are optimised
- Make your meta descriptions more appealing
- Make use of your ALT tags in a smart way
Before you can improve your website’s ranking, you need to understand your current performance. Conduct a thorough analysis of your website’s current ranking to identify any areas that need improvement.
This step involves identifying the most relevant search terms for your business and creating a list of keywords that you will use throughout your website content.
To ensure that your website is user-friendly, you need to optimise your website pages for your target personas first. However, you still need to keep search engines in mind by ensuring that your website pages include relevant keywords and are structured in a way that makes it easy for search engines to crawl them.
The quality of your website content is critical for SEO success. Make sure that your website content is well-written and engaging, and uses relevant keywords to improve ranking.
The cornerstone pages of your website are the most important pages that you want to rank highest on Google. Design these pages carefully, using appropriate keywords, and paying attention to on-page factors like meta descriptions.
Page titles are an important on-page factor that influences how search engines view your website. Make sure that your page titles include relevant keywords and are written in a way that appeals to your target audience.
Your meta description is the text that appears under your page title in search engine results. Make sure that your meta description is written in a way that is engaging and persuasive, to encourage users to click through to your website.
ALT tags are used to describe images on your website. Make sure that your ALT tags include relevant keywords and are descriptive, to help search engines understand the content on your website.
By following these steps, you can help ensure that your website is optimised for organic SEO and is well-positioned to perform well on Google.
Tips:
1. Conduct keyword research to identify the key terms and phrases your target audience is searching for. Once identified, use these keywords appropriately within your website content to help search engines understand what your pages are about and rank them appropriately.
2. Consistently publish high-quality, original content on your website that is relevant to your industry and target audience. This will not only attract visitors and encourage engagement but also help improve your search engine visibility by showing search engines that your website is constantly updated with fresh content.
3. Create a strong presence on social media platforms and engage with your audience regularly. Besides promoting your content, collaborating with influential people in your industry and sharing relevant information, this will encourage others to link back to your website, improving your organic search rankings.
4. Plan and implement a clear linking strategy for your website, focusing on quality rather than quantity to improve your website authority. This could include reaching out to authoritative websites for backlink opportunities, internal linking to boost page authority and making sure that all the links directing to your website are working correctly.
5. Make sure your website is mobile-friendly, quick to load, and easy to navigate. This is essential for improving your organic search listings, as search engines are more likely to rank mobile-friendly websites higher in the organic search results than those that are not. Additionally, users are more likely to stay on your website for longer, increasing engagement and reducing bounce rates.
How to Master the Art of Organic SEO: A Comprehensive Guide
Reviewing Your Current Google Ranking
Before you begin any SEO strategy, it’s crucial to know where you currently stand. The first step to optimizing your website for search engines is to conduct a comprehensive analysis of your current ranking on Google. You can use free tools like Google Analytics, SEMrush, or Ahrefs for this purpose.
Once you have your ranking report, you can identify the pages that are ranking well and those that need improvement. Your goal is to identify the pages that are performing the best and optimize them further. Remember to focus on the pages that bring the most value to your business.
Defining Your Keyword List
Keyword research is the foundation of any successful SEO campaign. It’s essential to know what keywords and phrases your target audience is using to find businesses like yours. To define a keyword list, you need to consider your target audience’s search intent and the keywords they are using to find your products or services.
You can use tools like Google Keyword Planner, Keyword.io, or SEMrush to generate a relevant keyword list. Once you have a list of high-potential keywords, you can prioritize them based on relevance, search volume, and competition.
Prioritizing Personas Over Search Engines
When optimizing your website for SEO, it’s essential to remember that you’re creating content for your target audience and not search engines. Your goal is to provide value to your target audience and engage them with your content. So, prioritize personas over search engines.
Understanding your target audience’s needs, pains, and desires will help you create content that resonates with them. You can use marketing personas to identify the characteristics of your target audience and create content that speaks directly to them.
Crafting High-Quality Copy
High-quality copy is the cornerstone of any successful SEO campaign. Your content should provide value to your audience, be engaging, and well-structured. When crafting your copy, consider your target audience’s goals and pain points and create content that helps them solve their problems.
Remember, your copy should also be optimized for search engines. Use your targeted keywords in your title, headings, and throughout the content. However, avoid keyword stuffing, which can harm your rankings.
Designing Cornerstone Pages
Cornerstone pages are the most important pages on your website and should receive the most attention. These pages should provide value to your target audience and establish your expertise in your industry.
When designing your cornerstone pages, consider your target audience’s search intent and create content that addresses their needs. Use headings, subheadings, and bullet points to make your content easy to read and scan.
Optimizing Page Titles
Page titles are one of the most important on-page SEO elements. A well-crafted page title can improve your click-through rate and boost your rankings. When crafting your page titles, use your targeted keywords and make sure they’re appealing to your target audience.
Your page titles should be descriptive, concise, and relevant to the content on the page. Make sure they accurately describe what the page is about and the value it provides to your audience.
Crafting Compelling Meta Descriptions
Your meta descriptions are the snippets that appear below your page title in search results. A well-written meta description can improve your click-through rate and enhance your rankings. When crafting your meta descriptions, use your targeted keywords and make sure they’re compelling to your target audience.
Your meta descriptions should be descriptive, concise, and relevant to the content on the page. Make sure they accurately describe what the page is about and the value it provides to your audience.
Maximizing Your ALT Tags
ALT tags are text descriptions of images that appear when the image cannot be displayed. They are also used by search engines to understand the content of your images. When optimizing your ALT tags, use your targeted keywords and make sure they’re descriptive and relevant to the content on the page.
Remember, using ALT tags is not only good for SEO, but it’s also good for accessibility. Ensure your images have ALT tags to make your content accessible to all audiences.
Conclusion
Organic SEO is a long-term marketing strategy that requires patience and persistence. By following these best practices, you can improve your website’s rankings, increase traffic, and generate more leads and sales. Remember to prioritize your target audience over search engines, craft high-quality content, and optimize your website for search engines.